The Synova blog
Playbooks and product news on SEO, conversion, and performance — for Shopify and WordPress.
B2B on Shopify vs WooCommerce: Which Fits Your Wholesale Business?
Both platforms can run wholesale well — but they get there differently. Here's an honest comparison to help you pick the right base for your B2B store.
How to Hide Prices in WooCommerce and Collect Quote Requests
'Call for price' isn't old-fashioned — it's a lead-generation strategy. Here's how to hide prices and the Add to Cart button in WooCommerce and capture quote requests instead.
Shopify Staff Accounts vs a Sales Rep Portal: What's the Difference?
Giving a rep a Shopify staff account seems like the free option. Here's why it costs more than it looks — and what a purpose-built rep portal does instead.
The Shopify SEO Checklist for 2026
A practical, up-to-date checklist to get your Shopify store ranking — from technical fixes to content and structured data.
How to Pay Commissions on Shopify Wholesale Orders (Refunds and Clawbacks Included)
Calculating commissions is easy until an order gets refunded after you've already paid the rep. Here's how to run a commission ledger that survives reality.
A Practical Playbook for Preventing Refund Fraud on Shopify
You don't prevent refund fraud by tightening your policy on everyone. You prevent it by catching the specific patterns — with the evidence to back a decision.
How to Run Sales Reps on Shopify B2B
Shopify gave you companies and contracted pricing, but no way to run a sales team on top. Here's how to give reps a portal, order on behalf, and track commissions.
How Return Abuse Works — and How to Spot It on Shopify
A meaningful share of returns aren't honest. Here's how return abuse actually shows up in your data — and how to surface it without accusing good customers.
Serial Number Tracking for Shopify Merchants: A Practical Guide
Serial numbers are how you trace a unit from sale to claim, spot grey-market goods, and prepare for a recall. Here's how to track them properly on Shopify.
Stock Sync Alternatives for Shopify: What to Actually Look For
If you're shopping for a supplier-feed app, the feature that matters most isn't the number of connectors — it's whether the app can say no to a bad file.
How to Add 'Request a Quote' to WooCommerce
List prices don't work for B2B. Here's how to add a full quote workflow to WooCommerce — quote cart, branded PDF quotations, negotiation, and convert-to-order.
How to Handle Warranty Claims on Shopify Without a Spreadsheet
Warranty claims arriving as email with no coverage record is where product brands quietly lose money. Here's a cleaner way to run them entirely inside Shopify.
How to Safely Sync Supplier Stock and Prices to Shopify
Automating a supplier feed saves hours — until a bad file zeroes your catalog. Here's how to sync stock and prices to Shopify without the horror stories.
How to Make a Product Catalog PDF for Your Shopify Store
A professional catalog PDF is still one of the best sales tools for trade shows, sales reps, and wholesale buyers. Here's how to build one from your Shopify products in minutes.
How to Create a Wholesale Line Sheet from Your Shopify Products
A line sheet is how wholesale buyers actually place orders. Here's how to build one straight from your Shopify catalog — with the right pricing, SKUs, and a way to take the order.