How to Run Sales Reps on Shopify B2B

Shopify's native B2B gave merchants companies, contracted price lists, and payment terms. What it never added is a way to run a sales team: reps who carry accounts, order on their behalf, and earn commission. The default workaround — a Shopify staff account per rep — exposes your whole admin and still has no concept of commissions or territories.

Give reps their own portal

Reps should log into a portal that shows only their assigned accounts, not your admin. Passwordless login (a code or magic link) removes the "another password" friction, and a mobile, installable portal means it works at a trade show.

Let them order on behalf, at the right price

A rep picks an account and builds the order at that account's contracted B2B pricing, with quantity rules and payment terms applied by Shopify itself. The order is a real Shopify draft order — no parallel system to reconcile.

Own the account book with territories

Assign accounts by territory (country, state, ZIP prefix, or company tag) so new companies land with the right rep automatically, balanced by workload — with manual assignments always winning.

Make commissions calculate themselves

Every paid order should generate commission from your rules — percentage, flat, tiered, or split — and reconcile itself through refunds and edits. We go deeper on that in how to pay commissions on Shopify wholesale orders.

RepHub adds this whole layer to Shopify B2B — rep portal, order-on-behalf, commissions, territories, and payouts — at flat pricing. See the RepHub listing.